the DIY studio marketing kit for owners who want loyalty, not just leads

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Stop relying on ClassPass + Groupon to convert newbies. Build a proven system that keeps students engaged and markets your studio like a pro — without paying a $3K/month agency.

Why most yoga, pilates, and fitness studios are struggling with retention:

New students come in via ClassPass or Groupon... but never become part of your community.

You have no way to follow up. No system to nurture them. No idea if they're even considering membership.

Meanwhile, you're posting random Instagram content, running last-minute promos, and hoping something sticks.

Here's the truth: You're not failing. Your system is.

Most boutique studios don't have a retention funnel. They're stuck in a cycle of:

  • Chasing new leads (expensive)
  • Offering discounts to fill classes (unsustainable)
  • Watching students churn after one visit (demoralizing)

What if you could flip that?

The Drop-Ins to Die Hards Studio Marketing Kit

I built DROP-INS TO DIE-HARDS to flip that broken script.

This isn't a template. It's not a course. It's a plug-and-play marketing system built for yoga studios, Pilates studios, barre studios, and boutique fitness spaces that want to compete on community — not price.

I’m a teacher who loves her students but hates watching them vanish after a Groupon pack. I’m also a marketing strategist with 8+ years of experience building funnels that keep clients coming back.

So I fused those worlds into one: A DIY funnel kit that hands you a full conversion strategy — not just ideas, but the exact framework, emails, and tools that high-ticket marketing agencies use to keep the students you worked so hard to bring in.


Inside, you’ll learn how to:

🌱

Turn curious drop-ins into committed, long-term members

🔁

Replace discounts and flash sales with real retention systems

💡

Finally market like a pro — without outsourcing or overspending

THIS is how we take back the industry: by building loyalty over turnover.

Drop Ins to Die Hards Notion marketing hub with funnels, retention framework, and conversion tracker for fitness studios.

🔎 Peek inside the kit:

Drop Ins to Die Hards Notion marketing hub with funnels, retention framework, and conversion tracker for fitness studios.

Plus... bonus resources for long-term retention!

The Campaign Bank

A library of evergreen promotion ideas, mapped to the 6 reasons students convert. Instead of scrambling for ideas, you’ll always have a tested promotion to run.

Social Media Swipes

Pre-written captions and post ideas to keep your messaging consistent with the system — so your social presence directly supports your funnel instead of running parallel to it.

Subject Line Library

A vault of 60+ tested email subject lines — organized by campaign type and conversion goal — so you can plug in proven openers that cut through inbox noise.

Built for the studios that the big names left behind. ✊

✅ Independent studio owners (yoga, pilates, boutique gyms, wellness spaces) who are tired of relying on ClassPass, Groupon, and discounts.

✅ Owners and managers who don’t have $3k/month to pay an agency, but still want a proven, professional system.

✅ Studios without a clear retention funnel who want plug-and-play tools to guide students from first visit to long-term commitment.

✅ Teachers turned owners who care deeply about their community but feel stretched thin on marketing.

✅ Small teams who want to empower their front desk/staff with ready-to-use scripts and resources.

 

❌ Drop-ins to Die Hards is probably not a fit if:

You already have a retention funnel mapped out, automated, and performing well.

You’re a large franchise with corporate-level marketing systems (this kit is licensed for single studios).

You want a quick-fix “hack” without doing any setup or implementation.

Get it 20% off today for $597

Instant access to your Notion hub.

All templates, frameworks, tutorials, and bonuses included.

A system you’ll use again and again.

Thank You

Meet Justine: Yoga Teacher & Marketing Strategist

Hi! 👋 I’m Justine — yoga teacher, executive coach, and marketing strategist.

I’ve lived in both worlds: sweating with students on the mat and strategizing in boardrooms.

Over and over, I watched fitness and wellness studios I love close their doors — not because they weren't good enough, but because they had no funnel for retention.

I've also spent 8+ years helping business leaders design systems that prevent burnout and build sustainable growth.

In both spaces, one truth stood out: retention is everything.

That’s why I created DROP-INS TO DIE HARDS — a retention framework born from marrying my two worlds, yoga and marketing.

It’s the system I wish every studio had: one that doesn’t just bring people through the door, but actually builds loyalty.

the true value of a studio marketing kit

Hiring an agency = $3,000+ per month.
Buying a marketing course = $997–$2,000 (and you still do all the work).
Hiring a copywriter = $1,500 for a single email sequence.

DROP INS TO DIE HARDS = $597 once.

You own the system forever .

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Don't want to go it completely alone?

Choose your level of studio marketing support.

Do It Yourself 🛠️

$697 $597

One-time investment,
Launch Pricing

Full DROP-IN TO DIE-HARDS kit

Delivered in Notion Hub

3 drip email campaign templates

All worksheets, videos, + scripts

All bonus resources

Self-paced setup

Best for:

Studio owners who want a proven DIY kit and are ready to run with it

Done With You 🤝

$2097

3-month commitment,
one-time fee

Everything in DIY plus:

60-min kickoff strategy call

2x monthly live consulting session

Worksheet review + feedback

Personalized edits on your sequences

Optimization + troubleshoot support

Best for:

Owners who want guidance, accountability, and minor edits but still want be mostly hands-on

Done For You 🚀

Retainer

*Limited availability,
minimum 6-month commitment 


Everything in DWY plus:

Full system implementation
(you never have to touch it!)

Email + automations written/installed

Campaigns loaded into your email software

Tracking dashboards configured + monitored

Best for:

Busy owners who just want it done, managed, and reported

Frequently Asked Questions

It's time to stop chasing drop-ins.

👉 Start CONVERTING them instead.